This was an unusual project as Suchi Reddy was the designer as well as one of the clients. WeR2 is a collaborative retail venture for artist-designed housewares and accessories, launched by Reddy and her friend Sara Meltzer, a former gallerist.
Born from a conversation about art and design and the desire to make those elements accessible to all, and in all areas of living, Sara and Suchi decided to convert an American road icon, a 1978 Airstream Excella trailer, into the ultimate mobile home that would feature all objects by artists, including an installation by an artist on its exterior.
The Dream Machine would also function as a pop up shop for weR2’s own line , and made its debut at the Aldrich Museum , in Ridgefield, Connecticut, and go on to Art Basel Miami at Art Untitled , and to the Parrish Museum in Watermill.
Currently sporting artwork by artist Ryan McGinness, the Dream Machine will host WeR2’s offerings for Fall 2016 which include new works with artists Donald Sultan, Kate Shepherd, and Alexander Gorlizki.